Freedom of information response
Out of home advertising contract
Does the council have a contract with an external party for out of home advertising? For example, on bus shelters and street furniture.
If the answer is yes, please can you share the following details:
Q1. Who is the contract with?
Q2. What is the length of the contract and when was it last renewed?
Q3. Is this for a fixed fee, a share of profit / revenue or a combination?
A) If there is a fixed fee element, what is the monetary value of the fixed fee the council receives (as an annual figure or one off fee for length of contract).
B) If there is a share of profit or revenue arrangement, what is the proportion / percentage share of revenue / profit arrangement.
Q4. If there is a share of profit or revenue arrangement, please can you share how much the council received each financial year from 2019 to the most current year available.
Note: If unable to share the exact monetary values due to business confidentially etc. then please provide the year-on-year percentage change in the amount received each year. If unable to share the exact percentage change received, then for each year from 2019 please indicate within which band the change in income would sit:
• decreased more than 25%,
• decreased between 11 to 25%,
• decreased between 6 to 10%,
• decreased up to 5%,
• no change (0%),
• increased up to 5%,
• increased between 6 to 10%,
• increased between 11 to 25%,
• increased more than 25%.
Q1. Who is the contract with? JMW systems Ltd for the provision of on-street digital advertising alongside Real-time Passenger Transport Information (e.g. live bus times).
Q2. What is the length of the contract and when was it last renewed? Initially contract was from December 2020 to November 2023 with an extension renewed in November 2023 until November 2026
Q3. Is this for a fixed fee, a share of profit / revenue or a combination? This is a share of net revenues.
A) If there is a fixed fee element, what is the monetary value of the fixed fee the council receives (as an annual figure or one off fee for length of contract). Not Applicable.
B) If there is a share of profit or revenue arrangement, what is the proportion / percentage share of revenue / profit arrangement. 50/50 split after running costs are deducted.
Q4. If there is a share of profit or revenue arrangement, please can you share how much the council received each financial year from 2019 to the most current year available. No Revenues generated until April 2022. The values of revenue generation for 22/23 and 23/24 in line with the criteria below is an increase by more than 25% in each year.
Please note – Any revenues received is not reimbursed to Thurrock Council, but is used to offset incurred maintenance for the Real Time Passenger information System. Revenues to date have not exceeded these maintenance costs.